Lead Management refers to the process of managing leads, constantly and equally.But that is the old-school approach. The modern day lead management software does much more than just managing the leads. In fact, it impacts sales directly, by integrating sales and marketing together. The new definition of lead management would read something like this 'Lead management is the process of capturing leads, tracking their activities and behaviour, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team'.
Lead management software is a particular aspect of Customer Relationship Management (CRM) functionality that companies should consider in order to upgrade their marketing and sales toolkits if they want to grow their businesses in the digital age.


  • Generate Leads / Importing Leads - Leads can be imported through several methods including a New Lead entry form, excel spread sheet or through a Web POST.
  • Disposition - Leads can be assigned pre-defined statuses' that directly relate to where they are in the Sales life-cycle. (Ex: Assigned, Awaiting, Dead Lead, Etc.)
  • Follow-Up - Following up on leads is one of the most important steps for a sales representative. Easily set call-backs and tasks with reminders.
  • Bulk Emails and SMS - Provides functionality to send Bulk Emails to the Customers for Promotions and Offers.
  • Reports - View sales reports to measure sales performance. Track lead vendors and marketing campaign results.
  • Measure the effectiveness of marketing - This helps you to measure the effectiveness of marketing from various Lead sources with the simple statistics to evaluate the overall growth.
  • Create Campaign - We provide this feature to expand your business in this Digital world, where you can create your own Customised Campaign to reach wider customers.
  • Customer Invoicing - You can create Sales Quotation and Invoice which will complete a sale and ensure all the necessary actions are taken to update the customer and accounting are taken.

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